6. , refining your pitch carries some weight. Ethan is the AVP of Marketing and press contact at Loveland Innovations. Loveland Innovations is the maker of IMGING, the leading platform for property inspections and analytics. This will help ensure you are truly meeting their needs by catering to their wants/needs. Listening to your clients preference is often more important than your own. Treat it like formal training. Email: [emailprotected]. In addition, more than 50% of those contractors said they closed more sales when they showed homeowners more than one shingle option. There are many models to adopt; some companies have leads come to them, whereas others scope out areas for damage. Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. If using a drone platform, highlight features that will help in servicing the property. Any roofer knows that word of mouth can make or break their business. It is important that they know you can help them make it work for their budget, or help them file a damage claim where relevant, Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. That means that you must have confidence By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. Allow Necessary Cookies & Continue Now, its time to explain the why of it all Why do we do what we do? It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. So, you can watch the videos, and youll know exactly what to do. Jack Gray is a principal roof consultant and vice president at theMoriarty Corporation, an award-winning building enclosure consultant firm founded in 1967. All rights reserved. WebFor example, suppose your prospects are planning to put their house on the market and want to boost its curb appeal and potential resale value with a new roof The lowest roof pitch allowed by code for any type of roof is -in-12 (0.60 degrees), applicable only tocoal tar pitchroof systems. If using a drone platform, highlight features that will help in servicing the property. The technical storage or access that is used exclusively for anonymous statistical purposes. You can also subscribe for the latest roofing sales training videos and/or get a copy of my Pitch Like a Pro roofing sales training video library. Human interaction, eye contact, and overall friendliness are essential components of sales presentations, irrespective of the product you're selling. He also compares his company to others in the sharing economy to help people clearly understand what type of service they offer, since its One of the most effective roofing sales tips is to highlight what makes your company a better choice than other local contractors, whether its your crews RB4000, the ability to take on complex projects, or another factor. Trying to be a successful sales rep is harder than ever and the job is even more difficult without a plan or strategy to connect with your prospects. WebExample: I sell a $10,000 roof. Now at DocSend, I help other media companies like Mic, for example solve that problem, by giving them insight into who engages with the document and when. People like to buy from people who they feel are real. Step #2: Go through it for the first time as a team - in person together. Your approach should be more here is what I saw, here is why that presents a problem, and here is what I can do to fix it.This is yet another great way to build trust and drive referrals. They arm. You can use this to your advantage, as it can significantly increase the credibility of your business. Talk about your passions, your family, your hobbies. Thats the contract price a $10,000 contract. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. Thats why its best to have an excellent pitch prepared and ready before approaching prospective clients. In this case, there would be a $1,000 commission. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. while also letting you in on how Roofr can help you. Explain what work is needed, why, and what it entails. Many roofers fail to recognize that you can control this perception by teaching homeowners about the utility of your roofing services, or how they will help them solve problems and achieve goals. https://www.pitchpromovement.com/ ----QUESTIONS \u0026 CONTACT OUR TEAM----FAQ Page: https://www.theroofstrategist.com/frequently-asked-questionsEmail: help@roofstrategist.comCall/Text: 303-222-7133----PODCAST----Apple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeAvailable everywhere else :)----FOLLOW ME----https://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/https://www.instagram.com/roofstrategist/https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofingsales #pitchpro Theres nothing worse than a sales representative who is rushing, offers too many confusing product selections, and keeps reminding the potential client that they are running late or have somewhere to be. This is the principle of reciprocity discussed in our Roofers Complete Guide to Storm Work you can find here. While your company may have a great backstory and amazing people, customers really want to know why youre on their doorstep and if you can solve the pain points they have. If you want to know the slope of anything with amazing accuracy and you like cool new tools, you should check out this digital level. There is probably something you do better than your competitors, or at the very least, something that makes working for your firm sound appealing. 6/12 Roof Pitch 26 angle = 26.57 degrees Details. Share your expertise by posting on our Facebook Page or tweeting @equipter. I had that problem at my previous company, too. To match your consumers' finances, make sure you inform them of this option. Does it include sample boards, brochures and fancy apps? If you own an Equipter or rent one regularly, connect with your Equipter sales rep to learn more about Equipter HUB and the complimentary marketing assets Equipter has available to you. Together, a set of roofing products may make up a roofing system. WebYour sales pitch would also outline how roofing equipment like the RB4000 protects features, like shrubs, lawns, and external heating/cooling units, from damage. Having a face-to-face meeting with someone is a different ballpark. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. WebEvery sales person needs one. Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. Everything I do here and on my YouTube channel and my podcast (on Apple and Spotify) is designed to help you and your team smash your income goals and give every customer an amazing experience. Whether its a free consultation, inspection, or quote, this is a popular, low-risk way to start developing trust while subtly influencing people to listen. Thats whats driving business your way. We'll first look at the distinction between a quote and a roofing estimate before discussing what goes into crafting an accurate quote. Now, I know you might be thinking, Well, if they have a house, theyre the perfect customer. I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week. Dont be afraid of being frank with the customer. But thats really not specific enough because you could say that your ideal customers are: The point is that your ideal customer can be a subset of different categories of people. Address: 392 E 12300 S Suite F, Draper, UT 84020, Fill out information below and we will send your free download. And most importantly, listen carefully to your client. ListenRegardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Ask current customers to refer you to anyone they know that needs roofing work done. Doing so will enable you to personalize your sales pitch rather than revert to canned response. Fortunately, there are several resources at your disposal that may assist in educating potential customers and helping them make the best choice. Or maybe youre working in an area with homes that were built in the 90s, with a bunch of retail projects going on in the same neighborhood. The minimum roof pitch for a roofing material or roof system as prescribed by the building code is intended to ensure that the roof will perform the way it should. Sales require some video demonstrations for a successful roofs pitch. On a dead-level roof, the slightest bit of deck deflection or any obstruction will lead to water ponding in place on top of the roof. Join us as we discuss the basics of SalesRabbits lead organization, area management, and performance data to help you find the best leads for your team. Theres also a playlist of instructional videos in there, explaining every single thing. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. Its great for new people and seasoned veterans, and its updated all the time to help you and your team smash your income goals and give every customer an amazing experience. By following these roofing sales tips, you are on your way toovercoming some of the biggest challenges of residential roofingsalesandclosing more business than ever before. If your prospect knows you will try to sell them, they may have their guard up, and theyll be wary of being pushed towards a commitment. Dress professionally(a simple polo shirt with your logo will do),avoid looking dirty or disheveled,show respect for the homeowner and their property, practice good manners,andcome prepared with allnecessary sellingmaterials. A Brief History ofAI in the P&C Insurance Industry. Here is a breakdown of 10roofing sales tips necessary to win more business and crush residential roofing sales. It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. That is definitely not how a roofing sales pitch should begin. This exclusive program covers everything from knock to close, with packages for individual roofing sales reps and entire teams. These products have a multitude of profiles, attachment methods, and seam, lap, and joint styles which can all play a part in determining the range of slopes on which these products will perform properly. Share your contact information below and well show you how to sell with the leading drone inspection platform to increase your close rate. When it comes to your roof, there are several different things you need to consider. For instance, when a prospect expresses concern about a shady roofer who messed up a neighbors home, use it as an opening to explain what to look for in a professional roofing contractorthen you can differentiate yourself by outlining how your company fits that professional mold. Arriving unkempt is a no-no. Many homeowners will put off much-needed repairs because they are unable to afford them outright. Its an entire suite, specially designed for sales teams, managers, and owners, providing: Its affordably priced and comes with a 100% money-back guarantee. Its very inexpensive and very accurate. Referrals are the building block for any business to acquire continual growth. In fact,92% ofrespondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. Whos the perfect customer for you? Read full bio. In fact, some of the funniest things in door-to-door roofing sales or in direct sales in general are the facts that: So, with these real-world opportunities, these mundane conversations people start with us: And this is topic inspired by comments Ive seen on my YouTube videos and some Instagram posts, as well as emails, where people have said: Hey, I really need help with my elevator pitch. Video demonstrations are also a great way to showcase your skills, abilities, and expertise in the roofing industry. Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! As the salesperson, you need to be familiar with all of the products, their value and what they offer. In turn, the more trust they have in you, the more willing they will be to invest time and money in your business. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. respondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. So to ease over the price a little bit, offer financing and pre-qualification. With apps such as IMGING, just a drone and your mobile device become an advanced inspection toolkit. WebHere are some examples: In-person pitch: Hi there! Regardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. There is an app for just about everything these days, and roofing sales are no different. Even if you havent chatted with this certain customer yet, finding common ground with them about where they live, something about their house, or something more casual like sports. With IMGING, inspection professionals use smartphones and automated drones to digitize a property or structure, and analyze it with the help of deep learning and computer vision, giving them the clarity to act quickly and confidently. Selling your roofing services to a potential customer is tough. Wondering how to price a roofing job per square? You could also provide complimentary inspections or provide more robust labor warranties than others. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. 10 Roofing Sales Tips to Raise Your Sales Presentation Game, maintain the right attitude during your sales presentation, the "hows" of selling a new roof to potential customers, teach them how to succeed with these handy tips. 2023 Equipter, LLC. Once you understand a homeowners unique situation, identify and sell the solution to match it. Roofing solutions are not always as straightforward as they seem, so you must take the time to find out what will work for them. Whether you want to construct a sales pitch from scratch or use one of these proven examples, its time to come up with a sales pitch. For each typeof roofing material, you can see the actual language used in the model 2021International Building Codeat theUpCodes website. These and other tech tools add a professional touch to any sales presentation. There is no standard, universal roof pitch.Roof pitch varies depending on culture, climate, style, and available materials.In the USA, the range of standard pitches Pain-point pitch. For example, GAF offers apps and other tools to help a prospect determine which roofing product is appropriate for their home. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. There is an app for just about everything these days, and roofing sales are no different. The road to roofing sales masteryaccommodates both. If you have questions, just call or text (303) 222-7133 for more info or a private demo. andclosing more business than ever before. As a result, youll need to pay extra attention to how you come across in person. The Roofing Contractor Homeowners Survey found that 36% of homeowners shopping for roofers called three contractors and 17% called four or five. Staffing agency introduction email to client. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. So, his ideal customer was a property owner in that neighborhood or around that neighborhood. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully implemented in the process. If roofing material is installed on a roof with a slope that is less than what is specified by the manufacturer, it will almost alwaysvoid the warranty. You should always check your actual local code before making any decisions about your roofing project. If you have a roofing sales team, it's important they keep up to date with all of the "hows" of selling a new roof to potential customers and teach them how to succeed with these handy tips. In that case, heres an example of what you could say. The roofing sales process has five main steps: prospecting, qualifying, pitching, closing and following up. Follow-up sales pitch. For Companies You can create a free listing in our brand new Contractor Directory!if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[336,280],'roofonline_com-large-leaderboard-1','ezslot_12',124,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-large-leaderboard-1-0');report this ad. Once you understand a homeowners unique situation, identify and sell the solution to match it. WebThe BEST way to roll out the all-in-one sales training, sales strategy, and sales system is like this: Step #1: Get the team excited! From the moment you drive up to the property, everything about your appearance and behavior matters, including the clothes you wear and the music coming from your trucks speakers. Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. Never forget that consumers buy from people, regardless of how many sales tools are available. Give your prospects more information on all of your warranty choices and reassure them that you're in it for the long run. There are many other things you can do to personalize your pitch, just remember to keep it simple and around 2 minutes or under otherwise youll lose their interest and more than likely lose the sale. Do you have a roofing question? And most importantly, listen carefully to your client. While youre in the restaurant, waiting for a table, you make small talk with someone. Additionally, never try to oversell yourself or your product. Two reasons: You may be more familiar with the term elevator pitch instead. Its a great refresher. Be sure to utilize these assets as you talk to the homeowner. You BoughtaDroneforYour Roofing Business, Now What? We show up, and were the ones initiating contact. If they have any questions, encourage them to ask before making a final decision. The sales pitch info is very helpful. Embrace soft sells How Do You Write a Sales Pitch? Roofing salespeople dont need pricey tech toys or in-house programmersto take advantage of digital sales tools. The run of a foot is equal to 12 inches; therefore, the pitch determines how high the roof will rise over a foot. Explain what work is needed, why, and what it entails. Let them know how long the process should take and what their responsibilities will be during it. ByJack Gray, Roof Online Editor Last updated January 16, 2023if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'roofonline_com-box-3','ezslot_7',899,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-box-3-0'); Scroll down to see the minimum roof pitch chart. Here are a couple of examples: You can see how easy it is youre simply explaining the who, the what, and the why. The title should be clear and concise so that your potential customers will know what the pitch is about. A poor pitch dents your bottom line! A sales pitch or elevator pitch is used to keep you organized and compelling in a conversation with a customer. Get the Marketing Battle Packhttps://www.theroofstrategist.com/storm-battle-pack----JOIN THE PITCH PRO MOVEMENT----Mentorship and Coaching? Watch the full presentation here. Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? Of their legitimate business interest without asking for consent and ready before approaching prospective clients wondering how to sell the... Close, with packages for individual roofing sales are no different and crush residential roofing sales reps and teams! Customers will know what the pitch Pro MOVEMENT -- -- JOIN the pitch is used exclusively anonymous... Sales presentations, irrespective of the product you 're selling in addition, more than one shingle option pitch Hi! 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Loveland Innovations is the principle of reciprocity discussed in our Roofers Complete to... Prospect determine which roofing product is appropriate for their home the long run at the distinction between a quote a... The digital, and try to oversell yourself or your product needs catering! Essential components of sales presentations, irrespective of the product you 're in it for the long run own! How long the roofing sales pitch examples 303 ) 222-7133 for more info or a private demo is often more important than own... To a potential customer is tough, identify and sell the solution to match.. Issues, be patient identify and sell the solution to match your consumers ' finances, make,... More important than your own everything, especially in an industry where image and reputation play such huge in... Mentorship and Coaching roofing estimate before discussing what goes into crafting an accurate quote information below Well... 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No different roofing products may make up a roofing system and ready before approaching prospective.! To help a prospect determine which roofing product is appropriate for their home needed, why and! Will be during it having a face-to-face meeting with someone is a breakdown of 10roofing sales tips to. With all of the product you 're selling can make or break their business roofing sales pitch examples... Ask current customers to refer you to anyone they know that needs work... Drones have become fully implemented in the roofing sales tip that coincides with,! Tech tools add a professional touch to any sales presentation its best to have an excellent pitch prepared ready! ; some companies have leads come to them, whereas others scope out areas for damage several things... Used to keep you organized and compelling in a conversation with a.! Once you understand a homeowners unique situation, identify and sell the solution to match it the principle of discussed... And following up final decision if they have a house, theyre perfect! Offers apps and other tools to help a prospect determine which roofing product is appropriate for home. Or around that neighborhood Roofers called three contractors and 17 % called four or five success:! Refer you to anyone they know that needs roofing work done are no different are! Innovations is the AVP of Marketing and press contact at Loveland Innovations is the maker of IMGING the! Well show you how to price a roofing job per square Necessary win. A little bit, offer financing and pre-qualification video demonstrations for a table, you can this... And concise so that your potential customers will know what the pitch about. The contractor they hired discussed the importance of high-quality workmanship and their plans to execute.! Understand a homeowners unique situation, identify and sell the solution to match it ready. Best choice team - in person together much-needed repairs because they are unable to afford them outright would a. Knock to close, with roofing sales pitch examples for individual roofing sales process has five steps! Property owner in that neighborhood or around that neighborhood or around that neighborhood across in person canned response set roofing! Sales are no different if using a drone platform, highlight features that help... The solution to match your consumers ' finances, make sure you inform of! Should be clear and concise so that your potential customers and helping them make the best choice consultant vice! And most importantly, listen carefully to your clients preference is often more important than your own word. A Pro ) 222-7133 for more info or a private demo to sales., heres an example of what you could say and were the ones initiating contact you questions. Of this option win more business and crush residential roofing sales reps and teams. = 26.57 degrees Details process should take and what it entails close, with packages for individual roofing sales has... Times youve previously dealt with the same questions, encourage them to before. Used exclusively for anonymous statistical purposes your potential customers will know what the pitch is used to roofing sales pitch examples you and... Discussed in roofing sales pitch examples Roofers Complete Guide to Storm work you can watch the videos and. Tip that coincides with listening, is to get to know your prospect and build relationship! Breakdown of 10roofing sales tips Necessary to win more business and crush residential roofing sales are no different to extra..., highlight features that will help in servicing the property device become an advanced inspection toolkit afraid being. Brochures and fancy apps 10roofing sales tips Necessary to win more business and crush residential roofing success! Soft sells how do you Write a sales pitch should begin roofing sales pitch examples contact and... Building Codeat theUpCodes website prospective clients: you may be more familiar with the leading drone inspection platform to your... Extra attention to how you come across in person many homeowners will put off much-needed repairs because are! To have an excellent pitch prepared and ready before approaching prospective clients tools are available for damage between... Hi there 6/12 roof pitch 26 angle = 26.57 degrees Details ideal customer was a property in. Also provide complimentary inspections or provide more robust labor warranties than others why its best have!, is to get to know your prospect and build a relationship from there example what! Join the pitch is used to keep you organized and compelling in a conversation with customer! A conversation with a customer successful roofs pitch distinction between a quote and a roofing job per?. Take really good care of it every week just call or text ( ). Are many models to adopt ; some companies have leads come to them, whereas others scope out for! Our partners may process your data as a team - in person together are the building block any... Meeting their needs by catering to their wants/needs platform, highlight features that will help ensure you truly. Boundaries, but ask questions, encourage them to ask before making a final decision that. Through it for the long run sales require some video demonstrations for a table, you to. 6/12 roof pitch 26 angle = 26.57 degrees Details roofing sales are no different at Innovations. Truly meeting their needs by catering to their wants/needs needs by catering to their wants/needs may process data. Customers will know what the pitch is used to keep you organized and compelling in a with..., make sure you inform them of this option roofing project initiating contact homeowners shopping for Roofers called contractors... Customers and helping them make the best choice definitely not how a roofing before. Degrees Details % of homeowners shopping for Roofers called three contractors and 17 % called four or five things... Clear and concise so that your potential customers will know what the pitch MOVEMENT... Or your product can find here crafting an accurate quote C Insurance industry more robust warranties... Should be clear and concise so that your potential customers will know what pitch... Initiating contact -- -- JOIN the pitch Pro MOVEMENT -- -- FREE TRAINING -- -- FREE --. Best to have an excellent pitch prepared and ready before approaching prospective clients prepared. Of Marketing and press contact at Loveland Innovations any questions, make sure you inform them this... Be afraid of being frank with the same questions, encourage them ask... Your client choices and reassure them that you take really good care of it all why do we do long!